Palcohol: Approved, Retracted, Not to be Snorted

What ever happened to carrying your liquor in a flask tucked in your garter belt like all of the classy ladies of eras past?


Apprently, Palcohol happened. Palcohol, or powdered alcohol, was recently approved (then retracted) by The Alcohol and Tobacco Tax and Trade Bureau. According to Time, the brand was previously approved, but that approval was an “error” and has been withdrawn. The Palcohol company states that the error was in the labels, not the product, and that they will be resubmitting the labels for approval.

Palcohol isn’t the first powdered alcohol product to be developed, but the recent (retracted) approval of the product has been causing a media frenzy — and some moral panic. Parents are afraid their kids will have too much access to alcohol, and the ethics of being able to easily transport and consume alcohol in places where alcohol is a hazard is an issue, too.

Most notably, though, the possibility of snorting Palcohol has been stirring up controversy and fear of a new drunken revolution. So here’s our warning: Do not snort it. Re-watch Pulp Fiction. You will get very drunk very quickly, too drunk to enjoy being drunk. And it will burn like hell’s fires. If you absolutely have to try Palcohol, just mix it with water, sprinkle it on your food, use it as fun dip, whatever, don’t snort it.

By the way, Palcohol was created my Mark Philips for active people who want to have a drink at the end of a hike, but don’t want to lug around the extra weight. The powder comes in vodka and rum, as well as four cocktail versions.

About the Author: Fernando Bendana'